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A
website that
gets few visitors is not
very useful. So after
you have created your website, it
is important to promote it to make your intended audience aware of it
and enable them to find it. There are several ways to accomplish
that:
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1
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Index your
site with Internet search engines and directories- online
services that function like phone directories for the Internet
utilized by most Internet users when trying to find a website
about a particular subject, product or service.
Effective indexing of a website
with search engines requires specialized techniques and elements
incorporated into the design and layout of the web pages on your
site, as well as the structure of the site.
If you let us index your
site with Internet search engines and directories,
we can apply
proven techniques for improving search engine results and
incorporate the necessary indexing elements into your website.
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2
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Include
references to your website and its
features in other forms of marketing and advertising. A
website should not exist in a vacuum but is just one piece of a
broader marketing and promotion program for your organization.
Include your website's address in your marketing thru print media,
mailings, billboard ads, phone contacts, radio, television, etc.
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3
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Set up links to your website from
related sites. If your organization belongs to a trade group,
sells or distributes products manufactured by others, is involved
with an activity that has fans, advocates, or special interest
groups, etc.- then there will be existing websites that are not in
direct competition with you, whose audience will be interested in
your site. Arrange for links to your site on those related sites-
or have us do that for you.
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4
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Set up fee-based links to your
website on high traffic sites. If your business operates by
utilizing high volume marketing with a fixed success rate, so
traffic volume is determinative of sales, then consider placing a banner ad link
for a fee on appropriate high traffic websites, to generate higher
traffic to your website. We can assist you with that.
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5
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Utilize
targeted mass-marketing to inform your audience about your
website. You can advertise to over 25,000 people a day
for free by email, using bulk email software that provides
current, valid email addresses for your target audience.
Some
percentage of those who receive your bulk email will visit your
website. Bulk email marketers have demonstrated that with a good
e-mail sales letter, about 2% of the people who receive your
e-mail advertisement will become your customers.
If
you are interested in conducting your own bulk email advertising,
we can assist you in obtaining software to do that.
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